Seven couples in Thailand have broken the world record for the longest kiss.

In a Valentine’s Day promotion, the resort town of Pattaya is currently holding a longest kiss contest, in which couples lips need to remain locked continuously.

Seven of the 14 couples entered have now broken the previous world record for a longest kiss, which was 32 hours seven minutes and 14 seconds.

The couples can drink liquid through straws, as long as their lips continue touching, and can go to the bathroom, as long as they continue their embrace when they do their business.

There is no sitting or lying down allowed. The eventual winner will get about $5,000 worth of cash and prizes.