Every body is different, and mannequins often depict bodies that are unrealistic for most people. That’s why the Swiss disabled advocacy group Pro Infirmis has created a PSA. In it, an artist takes measurements for disabled individuals and creates mannequins from those measurements. Their reasoning is as simple and true as it gets: “Because who is perfect?”

The description of the project states:

Disabled mannequins will be eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled ‘Because who is perfect? Get closer.’, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

If their goal is to “provoke reflection on the acceptance of people with disabilities,” we think they’ve done a great job. Take a look at the video and let us know – would you like to see more mannequins like this?