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Is it “Socially Iresponsible” For Ads to use Anorexic looking models?

Organizations in the  United Kingdom are taking a stance against unhealthy body images and forcing companies to cease using emaciated looking women in their ads. While some people have applauded  the decision others feel that this is censorship and creates more body issues as women who look “too skinny” are now considered unsightly.

According to the online magazine  Campaign the ASA which is the British

Iheartdropdead.com
Iheartdropdead.com

Advertising Standards Authority (similar to Americas FCC) has flagged ads for Drop Dead, a British clothing line, as “socially irresponsible” for featuring very thin models in  bikini’s.

In a statement, the ASA said that it considered the young model too skinny:

“In the bikini images her hip, rib and collar bones were highly visible. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones. We considered that in combination with the stretched out pose and heavy eye makeup, the model looked underweight in the pictures.”

Drop Dead is just one more fashion company under fire from ASA,  the British watchdog agency has gotten busy regulating risque  images used by fashion and beauty brands.

Just last week the ASA took on Marc Jacobs for a too sexy Dakota Fanning in his Oh Lola perfume ad and is on a mission to stop sexy ads near schools.

Take a look at these supposedly too skinny models, would you say they should be banned? Can looking at women with eating disorders give teens eating disorders? Is it weirdly ironic that the company is called Drop dead and the models look …dead? Let’s discuss in the comments.

[Huffngton post] [Drop dead]

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