Jimmy Kimmel has taken an interest in the concept of the “smack cam.” It seems to have been started by a man who calls himself Max Jr, and in his videos he’s smacking his friends with anything from an open hand to a hand full of powder. In response to this, Kimmel thinks a hug cam is a better idea, so he sent his cousin Sal onto Hollywood Boulevard to hug random strangers, and it gets a little awkward.