http://youtu.be/FyXtoTLLcDk

Things aren’t looking good for Justin Timberlake in his video for “TKO.” We watch the story unfold as he’s dragged behind a truck, and come to discover how he got into that position in what is turning out to be a really bad day.

The video stars Riley Keough, known for her role on “The Runaways,” and was directed by Ryan Reichenfeld. The video was co-written by Reichenfeld and Timberlake.

Knowing that scenes require multiple takes makes me wonder how many hours were spent being dragged behind that truck. Sure, he’s wearing protective clothing, but it couldn’t have been a fun video shoot. The effect, however, is well worth it.