We don't want to live in a world where Taco Bell is upscale. As it is now, Taco Bell serves a wonderful purpose, but a classy night out ain't it.

Apparently, Taco Bell is trying to hit a new market by opening a chain of higher-class restaurants to compete with the Chipotles and Panera Breads of the world.  And they have a ridiculous name.

They're calling it the "U.S. Taco Co. and Urban Taproom."

The restaurants will be suing better quality ingredients serving things like lobster in garlic butter and craft beer. They are also expected to give customers better quality diarrhea.

The first location is opening this year in Huntington Beach, California.

Oh, and their logo is ridiculous

[NRN]