As part of Breast Cancer Awareness Month, the Rethink Breast Cancer Canadian organization has come up with a genius idea to get women to perform self-examinations: Anthony. Anthony is the hot piece of Canadian meat starring in the promo video for the new Your Man Reminder app.

This new phone feature allows women to select the kind of man they prefer most and what message they want him to say. The chosen hunk will then periodically remind the user to perform TLC (touch for anything out of the ordinary, look for anything unusual and check with your doctor). Be sure to check out the video below.

But the question on most of our minds is, Who is Anthony? Well, we’re not 100 percent sure. A reply to a YouTube commenter that reads, “Hello! Thanks for your comment on the Rethink Breast Cancer video. Cheers, ‘Anthony’ ; ),” leads to the page of the Canadian singing duo Failing Words. One of them looks a lot like our Anthony, although he goes by Steve.

Maybe Anthony is a stage name, maybe it’s not the guy at all. Until the truth comes out, we can continue to keep Anthony as the image of our ideal man.

Is the one on the left (Steve) “Anthony?”