Even if you’ve never ridden a bicycle in your life and just cannot figure out what all the fuss is over the Hotter N Hell Hundred, you’re invited to spend a little time downtown at Finish Line Village and see what’s going on.

Finish Line Village is free to the public, and there’s plenty to see and do for riders and non riders alike. The Village is an elaborate food and entertainment venue and is open to everyone. Just find a parking space at the MPEC and follow the crowds and the noise.

The live music starts at 10:30am with the Tyler Rushing Band from Wichita Falls.

Based in Wichita Falls, the Tyler Rushing Band was formed in 2010 and has been burning up the roads from venue to venue ever since. Their blend of country, blues and southern rock has made them a fan favorite everywhere they play.

The Kris Lager Band takes to the stage at 12:30pm

This highly acclaimed blues band made the trip down from Omaha, Nebraska, just to spend the day with us in Wichita Falls. Self proclaimed “Blues Revivalists”, the Kris Lager Band has toured with BB King, Buddy Guy, Los Lonely Boys and many more.

The feature performer at the Hotter N Hell Hundred Finish Line Village this year is the Josh Weathers Band and they’ll take the stage from 2:30 until about 4:00pm.

This high energy, five piece powerhouse band is based out of Funkytown (a.k.a. Fort Worth) and is sure to breathe new life into tired cyclists at the end of their ride. The Josh Weathers Band has been playing to packed venues since 2005, and has performed with national acts including The Wood Brothers, Galactic, Monte Montgomery, Average White Band, Eddie Money, George Clinton and more. They’ve even shared the stage with the one and only, Leon Russell!

Finish Line Village is free and open to everyone, so bring the kids out to see what the Hotter N Hell Hundred is all about, watch the riders finish, check out the Consumer Show and take in some tunes in downtown Wichita Falls this Saturday.