Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Historic McElroy House in Canyon Hits the Market: Your Chance to Buy!
This historic home in Canyon is on the market and looking for a new owner.
Texas, Get Ready! ‘American Pickers’ is Coming Back For Your Knickknacks
The beloved popular reality show will be making another visit to the Lone Star State soon.
Authorities Turn Up the Heat to Find August’s Most Wanted Fugitive in Texas
Help Texas authorities find this most wanted fugitive.
Texas Buc-ee’s Employees Rewarded for Reporting Theft Among Co-Workers?
One of the world's largest convenient stores may pay their employees to report co-worker theft.
Strange Things Falling Out of the Sky in Amarillo Caught on Video
A video shows something falling out of the sky over Amarillo.
US Marshals Need your Help Hunting Down this Most Wanted Man from Texas
The U.S. Marshals Need your help in finding this escaped Texas inmate.
New Toddler-Friendly Theme Park Opening in DFW: Fun for the Whole Family!
Peppa Pig is coming to Texas
Texans Will Pay More For Their 4th of July BBQ This Year
With the rising costs of beef and other food items, expect to pay more to host your 4th of July BBQ this year.
The Decline Of Drugstores In Texas And Across the US
Many drugstore companies have closed locations in Texas leaving communities without a pharmacy.
Inside The Texas Squatting Epidemic: Stories Of Struggle And Legal Battles
Squatters have more help in Texas than the homeowners who have lost their homes to squatters.
Take a Quick Drive: The Shortest Highway in Texas
If driving the shortest highway in Texas is on your bucket list, we've got you covered.
Another Dr. Death? Dallas Doctor Convicted of Hurting Patients with Tainted IV Bags
Dallas doctor convicted for messing with patient IV bags.