Drake Stars in T-Mobile’s “Hotline Bling” 2016 Super Bowl Ad
The reign of "Hotline Bling" continues. Drake's 2015 smash may not be up for any Grammy's later this month, but it will be featured during Sunday's Super Bowl. In an ad released by T-Mobile on Tuesday (Feb. 2), Drake reenacts his now famous "Hotline Bling" video with a few mobile executives chiming in with corporate changes.
"When you say 'call me on my cell phone,' just add 'device eligible for upgrade after 24 months,'" one suggests. "Also you need to include that streaming music will incur data charges," another adds. "Fantastic idea," Drake says with a smile, "these changes don't ruin the song at all." The point of the ad is that while some wireless carriers ruin everything, T-Mobile doesn't, with unlimited streaming through the Drake-endorsed Apple Music. Drake has flexed his comedy chops before having hosted Saturday Night Live in January of 2014, and shines here as a big grinned pushover who loves changes.
Beyond the Super Bowl ad, February stands to be a huge month for Drake, as the Toronto native serves as a host of sorts for the upcoming NBA All Star Weekend held in his homtown. The rapper recently joined the Toronto Raptors broadcast to speak on the weekend, saying he might be setting a record for most parties thrown. While it has already been announced that he will coach Team Canada in the Celebrity All-Star Game, it is believed that Drake will have much more involvement in the weekend's festivities. NBA All Star Weekend kicks off Feb. 12, just five days after Super Bowl 50.
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