It's like Willy Wonka's golden ticket, but for adults. Forget about candy, this time it's all about beer. Now through mid-January, a golden Bud Light can could win you Super Bowl tickets for the rest of your life!

Football fans will want to be on the lookout. A new promotion from Anheuser-Busch could be putting Super Bowl tickets in your hand every year. It all starts when you 'strike gold' in the next box of Bud Light you buy.

Now through Jan. 13, all 18, 24 and 30-packs of 12 oz. Bud Light cans across the country (excluding California) could contain one of 37,000 gold cans. Finding one is the first step to winning. Next, you have to post a picture of you and your gold can to Facebook, Instagram or Twitter using the hashtags #SBTix4Life and #Sweeps.

They will pick 6 winners throughout the contest who will get a pair of season tickets for their favorite NFL team. Then at the end of the contest, on the week of January 16th, one grand prize winner will be selected and win tickets to the Super Bowl every year for life* (51 years total).

No purchase is necessary. To find more ways to register or to get more info see the official contest rules at