There are quite a few people in this world who will spend money on the dumbest things just because they can. Other people only spend money when they can. Then there are people who will spend money because they can't think of a name for their children.
I have read this story a few times now trying to decide if the guy is romantic or a genius. It's a story of a couple that gets married just before their baby is born because the guy says he couldn't imagine the girlfriend having the baby without a ring on her finger.