It seemed like 3D was having itself a little moment there for a while, spurred on by the success of James Cameron’s Avatar back in 2009. But it seems like the 3D era is nearing an end, as 3D’s biggest supporter, IMAX, has made the decision to focus more on 2D screenings of Hollywood tentpoles, citing a “clear preference” amongst consumers.
In 2007, Warner Bros. premiered the first 6 minutes of "The Dark Knight" with the IMAX screenings of "I Am Legend". The pre-title bank heist scene was one of several action scenes shot in IMAX for "The Dark Knight", and was a huge success is generating hype for the film...