MoviePass

May on Max brings a mix of excitement for subscribers.

A beta version launches in September.

The monthly movie tickets service wants a do-over.

The theater subscription service went bankrupt last year.

Is MoviePass coming back?

“The future of moviegoing” is officially a thing of the past.

The subscription service’s parent company announced it is “unable to predict if or when the MoviePass service will continue.”

The movie is reportedly fix a technical issue and to return with a new app.

There are a few notable complications, though.

Rural customers will pay less than urban customers, because the ticket prices vary around the country. (There will also be tiers based on how much you pay.)

MoviePass continues to suffer the longest, slowest, and most painful death in business history. Rather than admit defeat, the company is delaying the inevitable. According to an email sent out late last week, they’re still trying to trick former users into re-enrolling in their increasingly laughable service — by automatically enrolling them in a “test group” unless they choose to opt out.