As I was waiting in a checkout line today, I made a discovery – Birthday Cake M&Ms are a thing now. I enjoy M&Ms every once in a while, so my curiosity got the best of me and I bought a bag. With so many new flavors hitting shelves these days it’s hard to keep up, but this is one that I had to try for myself.

Photo taken by Bethany Lee

Opening the bag, I was met with M&Ms that look fairly “normal,” and they are about the same size as the Peanut Butter M&Ms. Biting into the candy was what you would expect from an M&M, in that the consistency and candy coating are what you’ve come to expect when eating this candy. They have a full chocolate center, which surprised me. I’m not sure what I was really expecting, though I might have been delighted to find a cake-like substance in the center.

The candies taste very much like a regular M&M, but with a cake-y finish. In fact, it wasn’t until I was nearly finished chewing that I got the “birthday cake” flavor. Overall it was very much like a plain M&M, but with a slightly different aftertaste.

Bottom line: These candies aren’t bad, but don’t expect to be bowled over. If you’re looking for birthday cake-flavored items, Dairy Queen’s birthday cake Blizzard or the birthday cake Oreos have more of the flavor you’re looking for. Even better than that, a slice of birthday cake works best. Yet if you want a snack on-the-go and you like M&Ms, they’re worth checking out. In the long run, however, I don’t expect them to stay around.