I’m not sure what this dude was thinking, but if his goal was to be the subject of a viral video, he just might get his wish.

The clip shows him kicking some stuff off the top shelf right before he gets a running start – presumably to jump to the other shelf across the aisle.

Just as he gets to the edge of the shelf, his left foot slips, sending him crashing headfirst into a barbie display.

There’s no word as to whether or not he sustained any injuries, but you can bet his pride took a hit.