Chick-Fil-A Starting ‘Mom’s Valet’ Service To Make Ordering with Young Children Easier
In an effort to appeal to parents with young children, Chick-Fil-A has started a service that would allow families to walk in to a ready table and their order.
Noticing the chaos involved in getting the whole family together at the registers to order food, Chick-Fil-A has designed an ordering method, called Mom's Valet, allowing families to bypass such frustrations. Families will be able to order through the drive-thru, then enter the restaurant where their table and order will be ready and waiting for them.
David Farmer, Chick-fil-A's vice president of menu strategy and development, said the new service is part of the companies renewed focus on removing the stress of taking the family out to dinner and appealing to the highly sought after 18 to 35-year-old demographic. Locations featuring the Mom's Valet service will have a sign advertising it at the drive-thru.
Currently, the Chick-fil-A location in Wichita Falls does not offer the Mom's Valet service via the drive-thru, however, they do plan on starting a similar table side service for families very soon. When implemented, the table side service at the Chick-fil-A in Wichita Falls will allow families to come into the restaurant, sit down and have their order taken at their table, similar to a full-service restaurant.
"We look forward to offering a premium service like this for our guests," said Mary Beth Leach, owner of the Chick-fil-A in Wichita Falls. "We will also be taking coleslaw off the menu and replacing it with our new premium Super Food menu, which consists of healthier side options such as kale and broccolini," Leach continued.