When you have Britney Spears and Demi Lovato on the payroll, it’s never too early to begin promoting your show. Auditions have already begun for Season 2 of the ‘X Factor,’ and now FOX has released its first promo for the upcoming season featuring the superstar judges.

The basic gist of the 23-second spot is that Simon Cowell had better watch out, because he’s going to have his hands full with these ladies, even more than with L.A. Reid, who is shown in the promo yelling at Simon, “You can give it but you can’t take it!” The judges make a grand entrance together, followed by a clip of Simon muttering, “Oh f—,” as he imagines what working with the new panel will be like.

Aw, poor Simon! But somehow we don’t believe he’ll be too intimidated by his new co-stars. It looks like Cowell and the show’s producers are encouraging the newcomers not to be afraid to give Cowell a hard time now and then — something we strongly support.

Spears has been both biting and generous in her feedback to contestants during the early auditions, as heard in audio clips from the ‘X Factor’ tryouts. The road to crowning a successor to Season 1 champion Melanie Amaro begins airing in September.

Watch the ‘X Factor’ Season 2 Promo

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